After re-testing the app with the new design, here’s what emerged:
After re-testing the app with the new design, here’s what emerged:
Measuring
success
Measuring
success
Participants - 7
Participants - 7
Was all this work worth it ?
Was all this work worth it ?
" It just felt way better… and easier "
" It just felt way better… and easier "
" Now I'd trust writing my data… feels way safer "
" Now I'd trust writing my data… feels way safer "
" It was so intuitive I never had to stop and actually think about what to do next "
" It was so intuitive I never had to stop and actually think about what to do next "
Time on task
On average, users completed tasks:
Time on task
On average, users completed tasks:
faster
faster
x2
x2
before
before
30%
30%
Drop off rate
Drop off rate
after
after
5%
5%
Feedback received
Feedback received
Trust Impact
Reported distrust due to unnecessary info requests
Trust Impact
Reported distrust due to unnecessary info requests
of users
of users
0%
0%
Use this Figma Prototype to see the Interface in Action!
Try clicking and feel like a user!
colors
type
components
icons
Aa
Bb Cc Dd Ee Ff Gg Hh Ii Ll Mm Nn Oo Pp Qq Rr Ss Pp Qq Vv Ww Xx Yy Zz
10 Pt
14 Pt
18 Pt
20 Pt
30 Pt
#050507
#FDB000
#765405
#FFFFFF
#1E2E3B
style guide
111A21
other
Transparency
Now I actually want to add my number!
Visual elements, lighting, and interactions subtly evoke this concept throughout the experience.
Visual elements, lighting, and interactions subtly evoke this concept throughout the experience.
login
old
new
80 sec
9 steps
30 sec
4 steps
Faster, skippable and simply more efficient
I designed a clear in-app guidance system to help users understand their actions and navigate with confidence
Find your tribe
Colours, symbols, and a simple layout make discovering tribes intuitive and effortless
Guidance
flow
flow
discover
discover
What is it?
Join a Tribe!
introducing
The platform aims to foster genuine, meaningful conversations and create spaces where users feel part of a real community
Tribe Chat is a niche group-chat app that connects people through shared interests in groups called “tribes”
Tribe
Interest-based social apps typically attract young adults who are:
Meet the users
18-34
tech
savy
community
oriented
tired of mainstream social apps
9 steps to login ?
9 steps to login ?
Oh man... it takes forever…
App Identity is weak & it doesn’t communicate the app’s core values
App Identity is weak & it doesn’t communicate the app’s core values
Linking my social media accounts is compulsory to join a tribe !?
Linking my social media accounts is compulsory to join a tribe !?
of users
of users
33%
33%
I've seen many other apps that are exactly the same…
I've seen many other apps that are exactly the same…
would uninstall the App because:
would uninstall the App because:
I interviewed 5 people and ran through different scenarios to test the existing product to identify the app’s weaknesses.
Here's what I discovered:
I interviewed 5 people and ran through different scenarios to test the existing product to identify the app’s weaknesses.
Here's what I discovered:
security
security
login
login
identity
identity
Testing the app
Testing the app
Users get a confirmation but can’t see their pending request anywhere in the app, leaving them uncertain about its status.
Users get a confirmation but can’t see their pending request anywhere in the app, leaving them uncertain about its status.
How do I know if they accepted me?
How do I know if they accepted me?
feedback
feedback
Where belonging begins
For reading :)
Thank you
What is it?
Join a Tribe!
introducing
The platform aims to foster genuine, meaningful conversations and create spaces where users feel part of a real community
Tribe Chat is a niche group-chat app that connects people through shared interests in groups called “tribes”
Tribe
Interest-based social apps typically attract young adults who are:
Meet the users
18-34
community
oriented
tired of mainstream social apps
tech
svavy
What is it?
Join a Tribe!
introducing
The platform aims to foster genuine, meaningful conversations and create spaces where users feel part of a real community
Tribe Chat is a niche group-chat app that connects people through shared interests in groups called “tribes”
Tribe
Interest-based social apps typically attract young adults who are:
Meet the users
18-34
tech
savy
community
oriented
tired of mainstream social apps
9 steps to login ?
Oh man... it takes forever…
App Identity is weak & it doesn’t communicate the app’s core values
Linking my social media accounts is compulsory to join a tribe !?
of users
33%
I've seen many other apps that are exactly the same…
would uninstall the App because:
I interviewed 5 people and ran through different scenarios to test the existing product to identify the app’s weaknesses.
Here's what I discovered:
security
login
identity
Testing the app
Users get a confirmation but can’t see their pending request anywhere in the app, leaving them uncertain about its status.
How do I know if they accepted me?
feedback
I designed a clear in-app guidance system to help users understand their actions and navigate with confidence
Find your tribe
Colours, symbols, and a simple layout make discovering tribes intuitive and effortless
Guidance
flow
discover
Visual elements, lighting, and interactions subtly evoke this concept throughout the experience.
Transparency
Now I actually want to add my number!
Use this Figma Prototype to see the Interface in Action!
Try clickling and feel like a user!
colors
type
components
icons
Aa
Bb Cc Dd Ee Ff Gg Hh Ii Ll Mm Nn Oo Pp Qq Rr Ss Pp Qq Vv Ww Xx Yy Zz
10 Pt
14 Pt
18 Pt
20 Pt
30 Pt
#050507
#FDB000
#765405
#FFFFFF
#1E2E3B
style guide
111A21
other
After re-testing the app with the new design, here’s what emerged:
Measuring
success
Partecipants - 7
Was all this work worth it ?
" It just felt way better… and easier "
" Now I'd trust writing my data… feels way safer "
" It was so intuitive I never had to stop and actually think about what to do next "
Time on task
On average, users completed tasks:
faster
x2
before
30%
drop off rate
after
5%
feedback recieved
Trust Impact
Reported distrust due to unnecessary info requests
of users
0%
For reading :)
Thank you
Where belonging begins
9 steps to login ?
Oh man... it takes forever…
App Identity is weak & it doesn’t communicate the app’s core values
Linking my social media accounts is compulsory to join a tribe !?
of users
33%
I've seen many other apps that are exactly the same…
would uninstall the App because:
I interviewed 5 people and ran through different scenarios to test the existing product to identify the app’s weaknesses.
Here's what I discovered:
security
login
identity
Testing the app
Users get a confirmation but can’t see their pending request anywhere in the app, leaving them uncertain about its status.
How do I know if they accepted me?
feedback
Transparency
Now I actually want to add my number!
Visual elements, lighting, and interactions subtly evoke this concept throughout the experience.
login
old
new
80 sec
9 steps
30 sec
4 steps
Faster, skippable and simply more efficient
flow
discover
I designed a clear in-app guidance system to help users understand their actions and navigate with confidence
Find your tribe
Colours, symbols, and a simple layout make discovering tribes intuitive and effortless
Guidance
Use this Figma Prototype to see the Interface in Action!
Try clickling and feel like a user!
colors
type
components
icons
Aa
Bb Cc Dd Ee Ff Gg Hh Ii Ll Mm Nn Oo Pp Qq Rr Ss Pp Qq Vv Ww Xx Yy Zz
10 Pt
14 Pt
18 Pt
20 Pt
30 Pt
#050507
#FDB000
#765405
#FFFFFF
#1E2E3B
style guide
111A21
other
After re-testing the app with the new design, here’s what emerged:
Measuring
success
Partecipants - 7
Was all this work worth it ?
" It just felt way better… and easier "
" Now I'd trust writing my data… feels way safer "
" It was so intuitive I never had to stop and actually think about what to do next "
Time on task
On average, users completed tasks:
faster
x2
before
30%
drop off rate
after
5%
feedback recieved
Trust Impact
Reported distrust due to unnecessary info requests
of users
0%
For reading :)
Thank you
What is it?
Join a Tribe!
introducing
The platform aims to foster genuine, meaningful conversations and create spaces where users feel part of a real community
Tribe Chat is a niche group-chat app that connects people through shared interests in groups called “tribes”
Tribe
Interest-based social apps typically attract young adults who are:
Meet the users
18-34
tech
savy
community
oriented
tired of mainstream social apps
Where belonging begins
Tools - Figma, Procreate
Service - App redesign
Role - End to End Designer
Project - Tribe Chat
Tools
Figma, Procreate
Service
App redesign
Role
End to End Designer
Project
Tribe Chat
ab